India's real EV R(EV)olution is not in 2 or 4 wheelers

The answer lies in the middle

Just last month, around 500 manufacturers — most of them homegrown — sold over 44,000 e-rickshaws, compared to less than 6,800 electric cars sold during the month.

“Big-name companies won’t set foot in the e-rickshaw industry,. “They know it’s not their segment. The buyer is not looking for aesthetics. [The vehicle] should be durable.” [YC Electric’s Director/via]

As always, shiny products are..just shiny products.

The real moat lies in doing the boring.