GTM is always bought: Serial B2B Founder on Building Global SAAS
With Manasij Ganguli of Zapscale
GTM is always bought.
As a B2B founder, you need to decide whether you enjoy local samosas or Silicon Valley.
Why India lacks PLG (product-led growth) businesses
What’s the future of customer success in a gen-AI world? Is AI snake oil selling?
Manasij Ganguli is the cofounder of ZapScale, a B2B SaaS platform aimed at enhancing customer success for small businesses.
Before this he started ThreadSol, a very boring B2B company building fabric management solutions for the apparel industry which was acquired by Coats.
Manasij has written a wonderful book : The Economy Class founder and in this conversation, we talk about the evolving nature of GTM for SAAS businesses, the rise of AI snake oil selling (esp in B2B) and well..samosas.
Enjoy the conversation.
Also available on your fav podcast app (search for ‘The Ashish Sinha Show’)